Engraving Connection was opened during October 1978. It started as a gift engraving business. Bracelets, lockets, key rings and other engravable jewelry made up the mix of merchandise. The store was a hit right off the start. The business grew with the owner, Rex Tubbs, working many hours with a few part-time employees. During Christmas, Rex logged on to CompuServe and found the test site called the Electronic Mall. Since business was too good, Rex couldn't get out to Christmas shop and did his Christmas shopping online. The experience was exciting and right after Christmas, Rex contacted CompuServe to find out more about the Electronic Mall and open up the Engraving Connection on the mall site. Rex set up his Commodore 64 to access and download orders.
The first year Engraving Connection lost $20,000 on the site but this didn't discourage Rex. Rex discovered people buying Rubber Stamps and Executive Gifts. You see, at this time almost 95% of the CompuServe customers were men high discretionary income. For the second year, Engraving Connection became the Executive Stamper on CompuServe. For the next 9 years, Engraving Connection had a good run. It was neat getting orders from around the world. One order came from Blackpool England that orders a rubber stamp. We must have just downloaded his order after he sent it. We produced the stamp and mailed it out small packet air. Three days later we received an email of amazement that he had received his order. He stated that he has an office supply just down the block from his home, and it takes 2 weeks to get a stamp. On CompuServe he can order a stamp from another continent and get it in three days. "It's a Bloody Miracle" he said. But toward the end sales were soft and we could see the market was changing with the birth of the web. CompuServe wanted the merchants to help pay for a new main frame so the Electronic MallŪ could have graphics. Since the Engraving Connection is just a small storefront business and not a big corporation, Rex decided it was a good run but it was time to part company with CompuServe. CompuServe gave Rex a plaque acknowledging Engraving Connection as one of the charter merchants on CompuServe.
After CompuServe, Rex developed the business through direct mail to corporations needing corporate awards and gifts while keeping personal gifts for special occasions, like weddings, births and graduations. Rex started opening web sites going after niche engraving markets. Some of the web sites are:
Today Engraving Connection is a full service engraving operation with 1,200 Sq. Ft of production and showroom space. If it can be engraved, we can personalize it for you.
|Commonly Asked Engraving Questions||Engraving Humor||Engraving Fonts|
|Owner Past President of ARA||Engraving Processes||ARA Certification|
|How to Send Corporate Logos||Got a Problem?||Need Answers?|
|Brand Names We Carry||Ice Carving||Business History|
Call us Toll Free!
|1205 S. Main St.
Plymouth, MI 48170